Scope mouthwash had just been rebranded by Landor Associates and needed help communicating their new character to ad agencies and the public.
The new brand was "liquid courage," the social strength you gain when you have Scope fresh breath. The confidence you feel knowing your breath doesn't smell like morning coffee or dinner. Go be free! Strike up a conversation with anyone! Ya, even that cute guy across the bar.
The app is a game generator to liven a Friday night or give you a dare to "buy a drink for the next girl to walk through the door." The kind of things you might only do with some fresh liquid courage.
:SOME FINE PRINT:
All work shown here is private property of Landor Associates.